How To Design A Wine List | Wine Menu Design

Do you need to design a wine list for your bar or restaurant? Our post lets you know how to go about designing and creating the best possible wine menu


Choose the Ideal Layout

The layout is the most notable aspect of your wine list menu. It will consist of factors such as wine list cover, background colour, fonts, and your restaurant’s logo, among other things.

The ideal colour for a wine list design should be toned and earthy to evoke that delicate taste of wine. Your restaurant’s logo should be bold to capture the client’s attention. That said, it doesn’t have to be centred at the topic as its typical with most restaurants. Instead, be creative to leave a lasting impression and stand out from the competition.
Fonts should vary from one category to another. For instance, there should be a particular font for headings and another for descriptions.

Categorize the Available Wines

There are five main categories of wines: red, white, sparkling, rose, and dessert. These should be the prominent categories when coming up with your wine menu design ideas. Each category should be highlighted by a bold heading with a stylish font that is different from both the restaurant’s name and logo as well as the listings and descriptions. All of the wines in each category should be listed under the main category. Additionally, if you have other exotic wines in other categories, then be sure to list them under the “special” category.

Describe Different Wines and Categories

When thinking of how to design a wine list, wine descriptions should be given priority as they are the most important aspects of any design. Your customers need to know what to expect from each wine, and the choice they make will mostly depend on how well you describe it. You don’t have to be a professional wine taster to describe your wines. In fact, most of the terms associated with wine tasting are confusing to most customers – not everyone who will visit your restaurant is wine savvy. As such, use simple words such as sweet, dry, and earthy to get everyone one board – avoid confusing words such as tannins.

Leading Off


There has to be a method to how you list the wines on offer. Most restaurants prefer listing the expensive and exotic wines first and finish off with the cheap ones. It is only ideal for your restaurant to adopt this method too as the goal is to offer the best – and generate as much revenue as possible, of course.


These tips will work well with your wine menu design ideas, and you can always make alterations as long as they suit your restaurant, make a stunning impression, and set you apart from the rest.

Artwork submission terms & conditions

By uploading your artwork with Orston Pty Ltd here you are agreeing to following terms and conditions:

a) Once you upload your artwork for your order this is final. If there are any issues with your artwork we will notify you first, otherwise printing will begin from the file you supply.

b) If the artwork supplied does not satisfy the criteria on the print template we will contact you and there will be a 'resubmission fee' outlined below.

c) If you choose to change your artwork and we have not yet begun the printing process there will be a 'resubmission fee' outlined below.

Resubmission Fee: For each resubmission there is a $55 inc. GST fee. This is payable via invoice before we recommence your job.

Contact us here if you have any questions.

Custom Logo/Design Print

We can print your company logo or custom design on your menu covers. This adds a unique aesthetic and helps branding your establishment. The per unit fees for each style of printing are outlined next to each print option in the select list. There is no additional discount for custom printing like there is on the covers themselves.

Digital UV print (full colour) - 10cm x 10cm

This is a high quality full colour print using a UV process. There are no additional setup fees for this option. If you require a larger print size than 10cm x 10cm there will be additional fees for this. Contact us here for a quote.

Foil stamp print (1 colour) - 15cm x 15cm

This process places a foil stamp in the colour of your choice. If you require a larger print size than 15cm x 15cm there will be additional fees for this. Contact us here for a quote.

Artwork & Design Instructions

All custom printed items require an artwork file to be supplied for each order. After you checkout you will be prompted to upload this file.

Click here to download printing design template.

Click here if you would like us to help you design your art.

Click here to contact us if you have any questions.

Stamp copper plate setup fee

When we do Foil Stamping we first need to create your copper plate stamp master. Due to the complexity involved in this we charge a one-off $105 (inc GST) for creating the plate for the first order and then $40(nc GST) for every order after that

Click here to contact us if you have any questions.

All Foil Stamp Printing requires a Copper Plate Creation or Setup Fee

When we do stamp printing we need to first create a copper plate and then setup your job. Because of the process involved we charge additional fees for this printing option outlined below.

Option 1. Copper plate creation + setup fees for new customers - $105 (inc GST)
This option is required if you have NOT done done stamp printing with us before - or - you wish to change your logo or design from your last stamp print job. This fee covers creation of your copper plate + setup for the new job. After we make your copper plate (provided your designs do not change) you can use this for your next stamp printing job with us and only pay the reduced rate for setup fees below.

Option 2. Setup fees for existing customers who already have a copper plate - $40 (inc GST)
This is option is only for customers who we have previously made a copper plate for your last stamp printing job and the design or logo has not changed. This fee covers setting up your new job and using your existing your existing plate.


Q: If I order more than 1 type of product with stamp printing do I need to pay additional plate or setup fees for each item?
A: No, not unless you wish for a different design to be on the different items. If these are different you will need to purchase a new plate for each job.

Q: I have a copper plate made by another company, can I use this?
A: Unfortunately not because we use a unique process for our machinery and therefore need to make a new plate